2013/3/23

Evaluation of current company

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Having work there for nearly 9 months, I found the company failed in certain areas.
Although there were glorious history and great achievements, it couldn't move forwards with times. The world changes dramatically everyday and it lacks a responsive system to react. In many aspects such as the business model and IT, it still stays in the 90s.

It has come to a discussion about whether should we disclose the brand names of products we are distributing. Some says no as customers would try to find other suppliers that provide it in lower price. Turnout, we are just provide the new concepts to them but not getting any benefits. Some argue if we don't disclose the brand name (or change the name), how would suppliers think when they browse through our website? The discussion came to a deadlock and management will the final decision which others don't really agree.

Information is highly accessible, copycats are everywhere and there is no way you can avoid. I think the world is no longer compete on the products (whether exclusive or not) but services. It's no longer about your product price but the relationship built with customers (and other parties involved). We are in the world of social media that talks about engagement. Looking at the competition between Apple and Samsung, there are lots of people using Apple even though there is no great breakthrough in product attributes compared to Samsung. And then I know the importance of a brand.

When it comes to services, it's about your people. However, in a company that salary can't be paid on time, and even be delayed for nearly a month. What do you except the employees to contribute under this working environment? There is no clear communication between the management and employees and employees can't know what is going on and any solution to tackle to problems right but just guessing, leading to low employee morale.

It seems to me that the company is going into road with dead-end and they won't be able to survive unless they have dramatic changes.

Let's talk about the organizational structure. It's a highly inefficient and ineffective. Every work has to be approved by the top management and she becomes the bottleneck for everything to keep moving. For example, she has to read through every detail in the catalog and there will be lots of modifications before finalize; she even needs to hold of a meeting about email housekeeping. I doubt the responsiveness of the company under such structure and I think there should be someone in between to be responsible for parts of her works.

And the way of they manage information creates waste. I don't understand why they are still in the stage of using paper for everything and the filing for everything like paper for applying payment, annual leave, claim money, etc.

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