This book is about marketing, branding, management and leadership. You will be amazed by the number of applications of the golden circle. And this book just came at the right timing in my lives that I am lost and confused. I am a person who doesn't know about my purpose to exist and my purpose to work. What Simon said in the book and the leaders/companies he used gave me courage to believe in what I am doing. Here are the extracts I found resonate with.

有點走投無路的感覺，特別是沒有要做的事的時候，不想只是等待，很想快點找到工作，就像上年那樣。已經不奢望可以到大公司工作，但是我的自尊又是否可以容許？Interview的接連失敗，令我開始不再相信自己，失去了目標和信念，人亦變得脆弱。變得不安、焦慮，對自己的能力如此不濟感到詫異。我沒有預料到現在還沒找到工作，世事果然沒有想像中順利。然後開始想只要有工作，一切慢慢再來就可以，但我又懷疑情況會否有改變？其實為什麼會變成這樣？我想得到一個肯定的機會、成功的感覺，我想看到自己可以辦到某件事。