This book is about marketing, branding, management and leadership. You will be amazed by the number of applications of the golden circle. And this book just came at the right timing in my lives that I am lost and confused. I am a person who doesn't know about my purpose to exist and my purpose to work. What Simon said in the book and the leaders/companies he used gave me courage to believe in what I am doing. Here are the extracts I found resonate with.

有點走投無路的感覺，特別是沒有要做的事的時候，不想只是等待，很想快點找到工作，就像上年那樣。已經不奢望可以到大公司工作，但是我的自尊又是否可以容許？Interview的接連失敗，令我開始不再相信自己，失去了目標和信念，人亦變得脆弱。變得不安、焦慮，對自己的能力如此不濟感到詫異。我沒有預料到現在還沒找到工作，世事果然沒有想像中順利。然後開始想只要有工作，一切慢慢再來就可以，但我又懷疑情況會否有改變？其實為什麼會變成這樣？我想得到一個肯定的機會、成功的感覺，我想看到自己可以辦到某件事。

很感動的電影，每位演員的演出都很出色。

先談譯名，原版的名字是「 そして父になる」，大意是「然後、成為父親」；香港版的名字改成「誰調換了我的父親」，前者的對像是野野宮良多，後者是兩位小朋友，對於配合劇情而言，前者較適合吧。英文名是「Like a father, like a son」，我覺得更能表現故事的重點。

The success in old time doesn't mean they can sustain and grow with the old practice, as the environment and competitors keep changing.

Small and medium enterprises(SMEs) refer to any manufacturing business which employs fewer than 100 people in Hong Kong, or any non-manufacturing business which employs fewer than 50 people in Hong Kong, by the Trade and Industry Department. They are the driving force of Hong Kong economy. At December 2010, there were about 296 000 SMEs in Hong Kong. They constituted over 98%of the territory’s business units and accounted for about 48% of private sector employment.

*the following story is based on real-life experiences, but without official proof and statistics. 

The peak for SMEs was in the 80s and 90s. However, they were seriously affected by the financial crisis in 1997. The rise of Chinese economy added vitality and gave great business opportunities to them. This is the story about the observations of an SME in Hong Kong, from the view of a small potato.

每年去一次嘉道理農場好像已經成為了習慣，每一次都帶著不同的心情。

I know it's risky and not recommended by most people. I feel proud of my determination. This is the first time I don't know what I am going to do. Find the next job? Of course. But I don't know when I can get it. The feeling is complicated and weird, because I know I need to get a job asap to sustain my lives, but I don't want to apply jobs available and those requirements match with my qualifications.