About Marketing

Canvas Strategy
- Come up with ideas to hand over to your boss
- Find people, thinker, up-and-comers to introduce to each other. Cross wires to create new sparks
- Find what nobody else want to do and do it
- Find inefficiencies and waste and redundancies. Identify leaks and patches to free up resources for new areas

The law of categoryIf you can’t the first in a category, set up a new category you can be first in.

To develop new materials:What I’d do first is figure out what pisses you off. So people’s limitation piss you off, the airport bathrooms piss you off? What pisses you off? Comedy is, for most part, just an obsession with injustice. (By Whitney Cummings)

A question Cal Fussman suggests asking people more often“What are some of the choices you’ve made that made you who you are?”

About Passion & Career

The purpose of life is a life of purpose (Stanley McChrystal)
Follow your passion is terrible advice. I think it misconstrues the nature of finding a satisfying career and satisfying job, where the biggest predictor of job satisfaction is mentally engaging work. It’s the nature of the job itself. It’s whether the job provides a lot of variety, gives you good feedback, allows you to exercise autonomy, contributes to the wider world. (By Will MacAskill)
A lot of people say, ‘Find you passion.’ I think passion comes from a combination of being open and curious, and of really going all-in when you find something that you’re interested in.’ (By Sam Kass)
What you choose to work on, and who you choose to work with, are far more important than how hard you work. (By Naval Ravikant)
The really efficient labourer will be found not to crowd his day with work, but will saunter to his task surrounded by a wide halo of ease and leisure. There will be a wide margin for relaxation to his day. He is only earnest to secure the kernels of time and does not exaggerate the value of the husk. (Maria Popova say Thoreau)
If you had $100 million, what would you build that would have no value to others in copying?
The job I was going to do hadn’t even been invented yet…The interesting jobs are the ones that you make up.
Productivity is for robots. What humans are going to be really good at is asking questions, being creative and experiences.

About Learning & Development

Free education is abundant, all over the Internet. It’s the desire to learn that’s scarce.
There are plenty of countries on Earth where there are people who are willing to be obedient and word harder for less money than us. So we cannot out-obedience the competition. Therefore, we have out-lead or out-solve the other people (By Seth Godin)
You make yourself rare by combining two or more “pretty good” until no one else has your mix. (By Scott Adams)
Specialization is for insects
I was told my whole career: You have to specialize, specialize. I ‘specialized’ in pursuing the things that interested me. I talked a lot about action sports, but then I also talked about fashion, break dancing and all kind of different cultural stuff. I’ve made TV shows, shot commercials, done ad campaigns, created startup and made the first iPhone app that shared images to social network. I historically would have been called a dilettante, but to be able to touch all of these things is to find out that they ultimately inform one another. (By Chase Jarvis)
For most writers who didn’t start off as journalists, writing is hard and continues to be hard. What makes it easier? Knowing that many of the “greats” are going through the same thing. It’s reassuring to know that someone at the top of their game — who has seemingly beaten all of the odds-stills has the daily struggle.
“But I’m making so much money,” or “But I’m making good money” is a warning sign that you’re probably not on the right track or, at least, that you shouldn’t stay there for long. (By B.J. Novak)

About Trial and Error

Give vulnerability a shot. Give discomfort its due. Because I Think he or she who is willing to be the most uncomfortable is not only the bravest but rises the fastest. (By Brene Brown)
“You’ve got to be able to look at your failures to know that there’s a key to success in every failure. If you look through the ashes long enough, you’ll find something. (By Robert Rodriguez)
1000 true fans (by Kevin Kelly)
If I had 1000 true fans, then not only would I be able to live doing the things I wanted, but I would be able to turn that into 2000, 5000, 10000.

Life Advice

Are you playing offense versus defense?
Diversification works in almost every area of your life to reduce your stress. I am not going to worry about losing one friend if I have a hundred, but if I have two friends, I am really going to be worried. I am not going to worry about losing my job because my one boss is going to fire me, because I have thousands of bosses at newspaper everywhere. (By Scott Adams)
Think about how old you are right now and think about being a 10-year-old version of yourself. Then think, “What would I probably tell myself as an older version of yourself?” (By Shay Carl)
“The more you know what you really want and where you’re really going, the more what everybody else is doing starts to diminish. The moments when your own path is at its most ambiguous, that’s when the voices of others, the distracting chaos in which we live, the social media static start to loom large and become very threatening” (By Alain De Botton)
So the best advice I learned by mistake, and that is: Be willing to fail or succeed on who you really are. Don’t ever try to be anything else. What you are is good enough for whatever it is you’re doing. (By Glenn Beck)
“Even if I didn’t know what to do, I just had to begin. For a lot of people, that’s the part that keeps theme back the most. They think, ‘Well, I don’t have an idea, so I can’t start.’ I know you’ll only get the idea once you start. It’s this totally reverse thing. You have to act first before inspiration will hit. You don’t wait for inspiration and then act, or you’re never going to act, because you’re never going to have the inspiration, not consistently.
“Enjoy it.”
— the best answer I’ve heard to what I always ask close friends: “What should I do with my life?”